Archive for the ‘Uncategorized’ Category

Networking’s Biggest Myths

October 17, 2009

The business world is full of ideas and assumptions about networking. But what is true and what is just a delusion when it comes to networking? On Tuesday 27th October you will meet Mike Macedonio co-author of Truth or Delusion and President of The Referral Institute. Why not have a chat with him and discuss some of the misconceptions in referral marketing.?

In the meantime, test your knowledge with these questions:

Truth or Delusion? If you provide good customer service, people will refer business to you.

Truth or Delusion? For maximum referral impact, you should cultivate relationships primarily with the movers and shakers in your community.

Truth or Delusion? People who like, care and respect you will refer business to you.

Truth or Delusion? It’s best to limit the number of networking groups you belong to.

Truth or Delusion? The best way to ensure referral success is to follow the Golden Rule: Treat your referral sources the way you would want to be treated.

Answers here >>

These excerpts are taken from the New York Times bestseller ‘Truth or Delusion’.

Truth Delusion Cover 1


Keeping track of your referrals

October 13, 2009

Some important thoughts from Dave Clarke, of NRG;

I wrote yesterday about the importance of keeping track of your referrals. You may think that is limited to direct contact of some sort, but I have also found that much of the business generated via the internet has its root in referrals and word of mouth.



Make it easy…

October 9, 2009

If you’re going to be at this conference you’ll get to meet her – but in the meantime how about learning some of Hazel Walker’s tips to help your network…

We were on the phone with Hazel yesterday and she was talking about how to make things easier for your referral sources.  There are several things to help your sources but first of all if you want to get more referrals from people in your network, you have to make it easy for them to find and give those referrals to you. They want to help you, but most will not step out of their comfort zone to make it happen.

Here are some of her tips.

  1. If you want to help your sources tell them what to listen for. Most of us are with people all the time and they are, either contemplating a decision, sharing great news or complaining. Each of these conversations present opportunities to develop referrals for you.
  2. What visual clue might I see that would lead me to recommend or refer you? Are there things that are common to signals that a person might need you? Such as someone’s car has a dent in it and you are an auto body shop owner.
  3. Are there things that I might see that would help me recognize someone as your target market? Like a motor cycle or boat in a drive way for the insurance agent.

The more you can paint a picture for your network members the easier it is going to be for them to help you. Unfortunately, this means that you have to give some thought to what and who you are looking for as clients. Anybody or everybody will not be as effective. Profile your clients and teach your network members how to spot the clues. To meet Hazel and learn more from her come to our conference on Tuesday 27th October.

Hazel Walker

Hazel Walker has spent the last 15 years networking and teaching others to network. She started out owning her own Insurance Agency that she built using her networking skills.  Hazel is a Referral Institute Trainer, as well as a professional speaker and writer.

(post by Debs MacLeod)

Get to the heart of it

October 2, 2009

There’s particular exitement in the camp with our latest sponsor – one of our very first clients, one of the first to become part of this community of highly motivated business professionals working to accomplish our business goals together!


Graham Massey from ‘re everything‘ works with you to really get to the heart of the message you need for your business. Come to conference to meet him and learn how to really promote yourself.

(post by Debs MacLeod)

Prepare for any event

September 26, 2009

One of our partners, NRG, always provide excellent networking tips on how to prepare for any event you are attending. It’s a great resource for your networking toolbox. Come and meet Dave and Martin at Conference and ask them how they can help…


(post by Debs MacLeod)

Ain’t true

September 18, 2009

“What do Santa Claus, the Easter Bunny, and ‘six degrees of separation’ have in common?” Answer: People all around the world believe in them.

You’ve heard that there are six degrees of separation between you and anybody else on earth that you would like to meet, right?

Amazing, isn’t it?

Ain’t true.”

Meet Michelle Donovan, co-author of The 29% Solution on Tuesday 27th October at Conference and find out how to work the networking process.

29 pc solution

(post by Debs MacLeod)

Forecast is fine

September 9, 2009

As things build up for the conference, a great update for me was the news that two fine guys from a particularly fine company I network with here in Dublin will be attending:


Ray Doyle and Philip Watson have been an inspiration since meeting them a few years ago. Their business is Chirl Sourcing Solutions – sourcing high quality products and components from China, and tapping you into their network of contacts in this unique culture.

(post by Alan Bell )

More partners – Blondes In Business

September 1, 2009

Your Impact! Training Consultancy have joined us as yet another partnership team for our conference.

Your Impact Logo

Your Impact is an International business and People development skills training consultancy, using a wide range of expertise and skills and many collective years of experience.

And Audra Lamoon and Sue Gilkes of Your Impact! would like to invite you to the launch of their new business book!


at London’s newest 5 Star luxury Hotel
Grange St. Pauls, 10 Goldiman Street, London EC4V 5AJ
Thursday 3rd September 2009 at 5.00pm

We do hope you can come and join us for the launch party and of course you will have the opportunity to buy a signed copy of the book!

RSVP by email is essential!

(post by Debs MacLeod)

Angry and Dissapointed in Sweden

August 20, 2009

We have all just completed a stimulating and very enjoyable ‘Training & Development’ session for representatives of the Referral Institute team in Europe – including of course the latest plans for our ‘2009 Referrals For Life UK & Ireland Conference’.

The prize for ‘best moment’ however must go to Stefan Molander from Sweden (Management Konsult, Talare & Inspirationstränare, Certifierad LifeSuccess konsult).

He was very angry and dissapointed with proceedings. Probably not what you’d expect we would want to highlight from the feeback / comments part of the day, but here’s the point; this was Stefan’s first experience with any of the Referral Institute activities… to be more precise he sat our ‘Referral Pipleline‘ seminar with his partner Richard Cederquist (you can’t sit ‘Pipeline’ alone!). He was angry and dissapointed that he wasn’t aware of this material before now, despite many years in the business by referrals business. So, em, we think this is a testamonial… ?

Stefan Molander

We’re sure you can guess the spirit in which this comment was made, getting a good laugh from the Welsh, Irish, American and English contingent present. We are really looking forward to working with these guys from Sweden!

(post by Alan Bell )

Conflicting Questions

August 18, 2009

Having recently been in contact with Referral Institute founder Ivan Misner, and following one of my recent Referral Institute classes A Roomful Of Gems – and how to network with them (image from the event below being hosted by our very own Jill Green) I was reminded of one of the conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time be out networking for new business? and, Should I place higher value on my current clients or on new clients? The word networking has become so overused that some business professionals can no longer define it.

GEMS Jill Green

We’ve found that businesspeople tend to fall into one of two groups when it comes to their views of networking. For many, the current mind-set is that networking is a passive business strategy, not a proactive marketing tool. This attitude results in a scattered, often ineffective networking approach that consequently wastes the business owner’s time and money. Not surprisingly, when people feel they’ve been wasting their time and money on something, they’re understandably not going to continue that activity.

On the other hand, some proprietors do consider networking a proactive marketing tool for their business. How can you tell? They make it a significant part of their marketing and business plans. They have networking goals. They may even have a budget line item for networking. Most importantly, they practice it and live it every day.

For some real insights into the true essence and meaning of networking, you won’t do better than to check out Ivan Misner’s latest book – The 29% Solution.

29 pc solution

(post by Alan Bell )