Make it easy…

If you’re going to be at this conference you’ll get to meet her – but in the meantime how about learning some of Hazel Walker’s tips to help your network…

We were on the phone with Hazel yesterday and she was talking about how to make things easier for your referral sources.  There are several things to help your sources but first of all if you want to get more referrals from people in your network, you have to make it easy for them to find and give those referrals to you. They want to help you, but most will not step out of their comfort zone to make it happen.

Here are some of her tips.

  1. If you want to help your sources tell them what to listen for. Most of us are with people all the time and they are, either contemplating a decision, sharing great news or complaining. Each of these conversations present opportunities to develop referrals for you.
  2. What visual clue might I see that would lead me to recommend or refer you? Are there things that are common to signals that a person might need you? Such as someone’s car has a dent in it and you are an auto body shop owner.
  3. Are there things that I might see that would help me recognize someone as your target market? Like a motor cycle or boat in a drive way for the insurance agent.

The more you can paint a picture for your network members the easier it is going to be for them to help you. Unfortunately, this means that you have to give some thought to what and who you are looking for as clients. Anybody or everybody will not be as effective. Profile your clients and teach your network members how to spot the clues. To meet Hazel and learn more from her come to our conference on Tuesday 27th October.

Hazel Walker

Hazel Walker has spent the last 15 years networking and teaching others to network. She started out owning her own Insurance Agency that she built using her networking skills.  Hazel is a Referral Institute Trainer, as well as a professional speaker and writer.

(post by Debs MacLeod)


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